Winner-Takes-All Strategy at Customers' Expense?

Competitors, partners, and customers in our interdependent semiconductor industry often have mutual interests that could benefit from cooperation. By offering customers efficiency, we'd all win. Sadly, that's not how things often work.

from EETimes: http://www.eetimes.com/author.asp?section_id=36&doc_id=1332330&_mc=RSS_EET_EDT